Mattrick To Become CEO of Zynga
The public face of the X-Box One has decided to move on. After a stormy couple of months, multiple outlets are reporting that Microsoft President of Interactive Entertainment Business Don Mattrick has resigned to accept an offer to become the CEO of Zynga. Mattrick has been the host of Microsoft's E3 press conferences the past several years and was the host of the X-Box One reveal show. Being the public face of the X-Box One caused Mattrick to come under fire when some of the policies (check in once every 24 hours, restrictions on used games) proved unpopular. Mattrick did not handle the criticism well publicly and gave a series of cringe worthy quotes (http://www.ign.com/articles/2013/06/12/gamers-without-internet-can-stick-with-xbox-360-says-microsoft) to the media at E3 after being questioned about why the check in once every 24 hours was needed. The unpopular policies were ultimately reversed in a post on the X-Box website by Mattrick himself. It doesn't sound as Mattrick was forced out though.
Things won't be any easier for Mattrick over at Zynga. Zynga focuses on casual games (Facebook) and mobile games that have a social focus. Zynga has been unable to maintain the early success the company had on Facebook though and was forced to lay off more than 500 workers (http://www.ign.com/articles/2013/06/03/zynga-lays-off-18-of-staff) earlier this month. Mattrick is generally well thought off despite his recent gaffes so it will be interesting to see what he can do for the company. The era of him hosting Microsoft press conferences is over though.