When you settle in this month to watch an NFL game, don't be concerned if it appears the color control on your TV is somewhat out of sync. It won't be your imagination; the players and coaches will indeed be wearing pink.


 

When you settle in this month to watch an NFL game, don't be concerned if it appears the color control on your TV is somewhat out of sync. It won't be your imagination; the players and coaches will indeed be wearing pink.


Players will don pink on both sides of the line of scrimmage, and even the coin being flipped at the beginning of the game will be pink. It's part of the National Football League's "A Crucial Catch" month-long awareness program.


Although major improvements in treatment and early detection –– “a crucial catch” –– has resulted in millions of women surviving breast cancer today, hundreds of thousands of new cases continue to be diagnosed each year, and tens of thousands are still dying.


According to the National Cancer Institute, 230,000 new cases of breast cancer will be diagnosed in women this year, and 39,500 deaths will be recorded in the United States alone. And this disease is not limited to just women; more than 2,000 men in the U.S. will also be diagnosed this year, and an estimated 450 will die.


It is a disease that can be treated effectively if caught early. Yet, too many are not receiving regular mammograms or routine breast screenings for a variety of reasons, which makes these awareness campaigns so very important.


Early detection is the key in the fight against breast cancer, and detecting it early is indeed a crucial catch.


-- The MetroWest Daily News (Mass.)