Not a day goes by without conversations about the “current economic climate” or “job losses” or “market downturns.” And rightfully so – all of my clients, from large corporations to nonprofits, are feeling the grip.
I’ve wondered how my parents – also small-business owners – supported a family of seven when times were tough. The answer: They kept things simple. We ate in a lot. We took long afternoon drives as entertainment. We made impromptu visits to friends’ houses, where the kids ran around in the back yard and the adults sipped coffee and played cards.
I know the answer to our current condition is far from simple. But I believe it’s these times where people take stock of their investments – of time and money – and their values. We are forced to assess what defines us. I, for one, do not want to be defined by a job, a bank account or the world’s definition of success. I can’t stand with sure footing on any of those things.
So what am I doing during this economic downturn?
At my office, we’re tightening the belt, making sure that we’re providing the best service possible to our clients and coming up with creative, economical ways for clients to promote themselves.
Despite the urge, companies should not stop marketing when money is tight; but they should approach marketing more strategically. The focus should be narrowed to those most likely to buy and on communication vehicles that provide measurable response.
At home, we’re eating in more. Inviting friends over. Taking advantage of free, family entertainment like First Friday in Canton and other low-cost local venues. We’re talking to our kids more about saving.
In my day-to-day conversations, I’m trying to remain optimistic – and listen. Often, people simply need to process how they are feeling so they can strategize next steps.
When the market recovers is yet to be seen, but don’t miss this rare opportunity to examine your life’s portfolio. I hope we discover that what we treasure has nothing to do with a rising or falling economy, and I hope we’ll be changed as the simpler things of life become more real and valuable to us.
Sue Grabowski is president of Grabowski & Co., a marketing communications firm that creates and facilitates strategies for companies of all sizes and nonprofits. For more information, visit www.grabowskiandco.com.
