Are you tired today?
I know I am.
And you likely are, too, if you stayed up Sunday night and watched the Super Bowl to the very end.
I’m tired in that I’m sleepy. I didn’t get enough rest last night.
I’m also tired – fed up would be a better description – of the Super Bowl starting so late, and being held on a Sunday night.
I realize I’m going to sound like an old person – perhaps, in part, because I am – when I point this out, but the first Super Bowl, between the Green Bay Packers and Kansas City Chiefs on Jan. 15, 1967, at the Los Angeles Memorial Coliseum, started at 4 p.m. Eastern Time and was over by 6:30 p.m. Eastern Time. Yup, the game lasted 2½ hours.
Now the Super Bowls start at 6:30 p.m. Eastern Time and aren’t over until about 10:30. They last about four hours.
If the book, "War and Peace" – all 1,225 pages of it – were a football game, it would be today’s Super Bowls.
But the games being too long isn’t really the problem. It is, as I mentioned, that they start so late and are on Sunday night.
Even though last night’s Super Bowl was between two East Coast teams, these teams’ third-generation fans – the ones who have to get up at 3:30 a.m. to go to work – had to decide between a decent night’s sleep and watching their guys in the big game just so that guys like Wally in Walla Walla. Wash., who had no rooting interest in the game and is just a casual football fan overall, could see the entire game and still have the entire evening left to take in more television.
Does that really make any sense?
I get it. It’s the money talking. It’s all being done to make money. As they say, "Follow the trail of money and it will lead you to the answer of almost everything in life."
But advertisers ante up an obscene amount of money to run their ads, but how many people on the Eastern Time Zone are watching in the fourth quarter? How about those people who bale out and go to bed? If I’m an advertiser, I want my spot in the first half. I want to get the most bang for my buck.
What’s getting lost in all this is that the Super Bowl has long since ceased being just a football game. It is a national event – a holiday, a time for people, even those who wouldn’t know a football if it hit them in the head, to gather and have a party.
With every other holiday of any consequence in this county, we buttress it with days off so people can celebrate it fully – even into the wee hours of the morning, if they so desire, and many do – without having to worry about being bleary-eyed in the workplace the next day. Why not do the same with this one?
Move the Super Bowl to Saturday night so that everyone who wants to – and many would want to – can watch the game to its conclusion, celebrate with friends afterward and still sleep in the next morning.
Then the game could be dissected all day Sunday on TV, radio and the web. Advertisers could run spots on Sunday as well, which would generate more money. They’re not running ads the next morning on the "Today" show.
These are the things you think about when you’re a big football fan ad you’re tired of being tired.