Gnome Week is ready to begin. I’m not talking about Garden gnomes, either.
On Wednesday, the celebration of the 6,666 year of gnome-style brewing begins.
Here are all the details:
Brassiere d’Achouffe Gnome Week Celebrates 6,666 Years of Enchanted Brewing
Be Part of the Magic, All Across the USA, June 6-9, 2012.
(COOPERSTOWN) Belgian brewery Brassiere d’Achouffe is going tastefully small while celebrating the 6666th anniversary of gnome-style brewing during Gnome Week. The celebration kicks off 6/6 and continues through 6/9 The four-day event features a release of Chouffe ‘Biere de Soleil’ as well as the return of Brewery Ommegang‘s ‘Gnomegang’ collaboration ale. On the final day of the event ‘the world’s smallest toast’ will take place with tiny Chouffe mugs and fittingly tiny coasters at 6:66pm, at 190 participating locations across the nation.
The myth and magic behind Chouffe is that it began 6,666 years ago (the postal code in Houffalize, home of Brasserie d’Achouffe is 6666). While Chouffe opened as a brewery only 30 years ago, it was 6,666 years ago that ancient gnome ancestors discovered the magical Chouffe brewing water. The present-day gnomes passed the source of the water and the Chouffe recipe on to Pierre Gobron and Christian Brauweraerts in 1982, and pledged them to keep the Chouffe tradition alive.
Gnome Week is being celebrated in a variety of ways including 190 in-bar promotions, an interactive Facebook page www.facebook.com/LaChouffe.beer, and the World’s Smallest Toast. The Facebook page includes a schedule of events, a countdown to the World’s Smallest Toast, links to participating venues, an amusing Gnome-Thyself photo app, a Twitter feed, and beer descriptions with beer locator.
To commemorate the week is an iPhone and Droid application called: Chouffe Little Gnome. When each of the Gnome Week coasters is scanned by a smart phone, they immediately spring to life in full animation. The app is available for download at the Apple App Store or Google Play store searching “Chouffe”. For a demonstration of this engaging technology, download the app and scan the coaster images.