Pav's Creamery strives to be unique. Its newest location is proof of that.

Pav's Creamery strives to be unique. Its newest location is proof of that.

The new location in the Heritage Crossing of Green Plaza is the second location for Pav's. Owner Nik Pappas said the store is the manifestation of two years of planning, design and construction.

Pav's Creamery was originally built as a Tasty Freeze in the early 1950s in the Portage Lakes on Manchester Road. Robert Pavlik purchased the stand in 1969 and changed the name to his known nickname “Pav's.”

In 1978, Pappas said his family – Bill and Claire Micochero – purchased the business.

In 2011, Pappas began to build the Pav's brand as he designed a website and created a logo. He also began the process of exploring other locations to expand the business and decided on Green, a city he grew up in.

“We got to talking about this plaza and the location and we have a good relationship with the Albrechts and Acme because they sell our ice cream in their stores,” Pappas said. “I couldn't say no, this was too cool of an opportunity.”

A SWOT (strengths weaknesses opportunities threats) analysis was conducted to help figure out how to stand out from competitors.  Pappas said he looked at what others did and did not offer.

“We built our core foundation on the SWOT and wanted to come up with a venue that is unique,” Pappas said. “We looked for ways to separate us from competition and even our location in the Portage Lakes.”

All ice cream at Pav’s is made from scratch and hard, soft serve and yogurt will be offered. In addition to ice cream, several food items such as flatbreads and waffles also are offered. A liquor license was obtained so that several menu items can have alcohol mixed in. Some of the menu offering include adult milkshakes (those with alcohol), regular milkshakes, specialty sundaes and fried chicken and waffles.

Pav's has teamed up with West Side Bakery to make cookies that are included in several ice cream flavors on the menu.

Pints of ice cream, along with custard cakes, also are available for purchase.

The location seats between 45 and 50 people inside allows for 40 to sit on the outside patio, which features a fire pit. Pappas said he plans to fence off a section of the outside area for people to bring their pets. He also plans to purchase a grill and offer free hotdogs after sporting events in the community.

“I want to make it community-orientated,” Pappas said.

The Green location will employ between 18 and 25 part-time employees and will be open seven days a week from 11 a.m. to 9 p.m. Pappas said he will explore staying open until 10 p.m., depending on how the summer goes. He also plans to begin exploring his next possible location or a food truck for the future.